Commercial improvements delivered at pace

Harler helped one the UK’s most successful Content Providers secure quick commercial improvements.

Challenge:

As a leading provider of content for the Automotive industry, our client wanted to review their production and distribution process to ensure the price point was optimised.

Solution:

Over a six week period, Harler defined the specifications, baselined the historical spend, carried out a full market review and defined the new pricing and commercial arrangements with the incumbent and introduced a second provider to provide a more robust supply chain.

Result:

  • An average of 18% savings across print and distribution
  • Fit-for-purpose contractual arrangement to deliver flexibility
  • Total price transparency and auditability
  • A new benchmarking methodology to measure improvements
Insight: Major brands set the scene for in-house print solutions

The media has been full of stories about brands making their move to bring their advertising services in-house with high profile companies such as RBS, Arla, P&G, Fender, and M&S already making the shift.  These changes rightly get lots of publicity where the debate continues around transparency and value for money from the big agency [...]