Going digital

A leading pet insurance brand needed to reduce costs and react to competitive pressure by delivering a tactical electronic delivery solution.

Challenge:

Harler’s expertise was needed to create a solution to be deployed with minimal impact on current internal processes and a light touch on an under-resourced internal application support team.

Solution:

Working alongside an incumbent supplier, a tactical e-delivery solution was designed and delivered by Harler, using the existing document composition solution to trigger e-delivery.  The design and implementation utilised existing IT infrastructure, software components and data formats to deliver against cost reduction initiatives and competitive pressures.

Result:

  • Solution delivered in four months from design approval
  • ROI delivered within nine months
  • Improved internal processes for agents
  • Improved speed of delivery of customer documentation
  • Presented cross and up-sell opportunities through customer web landing page
  • Tracking and document level analytics through Agent Administration Portal
Insight: What is happening to the Marketing Services Industry?

Irreversible and unprecedented damage is being done to the marketing supply chain. Brands are reducing or changing their requirement. A small number of providers have seen growth, but the majority are frantically trying to adjust their business models to allow for as much as 70% downturn in customer spend. This is especially true for the [...]