Going digital

A leading pet insurance brand needed to reduce costs and react to competitive pressure by delivering a tactical electronic delivery solution.

Challenge:

Harler’s expertise was needed to create a solution to be deployed with minimal impact on current internal processes and a light touch on an under-resourced internal application support team.

Solution:

Working alongside an incumbent supplier, a tactical e-delivery solution was designed and delivered by Harler, using the existing document composition solution to trigger e-delivery.  The design and implementation utilised existing IT infrastructure, software components and data formats to deliver against cost reduction initiatives and competitive pressures.

Result:

  • Solution delivered in four months from design approval
  • ROI delivered within nine months
  • Improved internal processes for agents
  • Improved speed of delivery of customer documentation
  • Presented cross and up-sell opportunities through customer web landing page
  • Tracking and document level analytics through Agent Administration Portal
Insight: A 600-year-old industry that stays ahead of its time

Although today’s print entrepreneurs trace their origins back to the 1430s with German inventor Johannes Gutenburg, they are just the latest participants in a trade that keeps surprising the outside world by reinventing itself – and they are fuelling its growth towards a trillion-dollar industry. Most readers will remember the early 2000s when digital speculators [...]