Going digital

A leading pet insurance brand needed to reduce costs and react to competitive pressure by delivering a tactical electronic delivery solution.

Challenge:

Harler’s expertise was needed to create a solution to be deployed with minimal impact on current internal processes and a light touch on an under-resourced internal application support team.

Solution:

Working alongside an incumbent supplier, a tactical e-delivery solution was designed and delivered by Harler, using the existing document composition solution to trigger e-delivery.  The design and implementation utilised existing IT infrastructure, software components and data formats to deliver against cost reduction initiatives and competitive pressures.

Result:

  • Solution delivered in four months from design approval
  • ROI delivered within nine months
  • Improved internal processes for agents
  • Improved speed of delivery of customer documentation
  • Presented cross and up-sell opportunities through customer web landing page
  • Tracking and document level analytics through Agent Administration Portal
Insight: Inhouse vs outsource

Introduction: Establishing the right way of managing printed communications is an important but complex subject for most organisations so it’s no wonder many do not achieve the right level of value from their supplier arrangements. This is especially relevant in today when, despite the continued growth of digital marketing, many corporations are seeing little downturn [...]