Going digital

A leading pet insurance brand needed to reduce costs and react to competitive pressure by delivering a tactical electronic delivery solution.

Challenge:

Harler’s expertise was needed to create a solution to be deployed with minimal impact on current internal processes and a light touch on an under-resourced internal application support team.

Solution:

Working alongside an incumbent supplier, a tactical e-delivery solution was designed and delivered by Harler, using the existing document composition solution to trigger e-delivery.  The design and implementation utilised existing IT infrastructure, software components and data formats to deliver against cost reduction initiatives and competitive pressures.

Result:

  • Solution delivered in four months from design approval
  • ROI delivered within nine months
  • Improved internal processes for agents
  • Improved speed of delivery of customer documentation
  • Presented cross and up-sell opportunities through customer web landing page
  • Tracking and document level analytics through Agent Administration Portal
Insight: Major brands set the scene for in-house print solutions

The media has been full of stories about brands making their move to bring their advertising services in-house with high profile companies such as RBS, Arla, P&G, Fender, and M&S already making the shift.  These changes rightly get lots of publicity where the debate continues around transparency and value for money from the big agency [...]