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Managing the decline of print

A UK leading financial services organisation needed external expertise to help them manage the decline in the print spend.

Challenge:

After many years of turbulent relationships with different print management organisations, our client wanted to explore whether in-housing was an option. With a rapid conversion to digital planned, a reduced need for print made the outsource solution commercially redundant.

Solution:

Harler worked with stakeholders and potential suppliers to define how a technology-led, self-serve model would operate. As one of the first such deployments in the UK, a careful transition from the print management process was needed. This enabled the mirroring of existing client-side processes while removing the need for a go-between the stakeholders and the printers and postage providers.

Result:

  • Like for like savings on print
  • Marketers and operations teams confidently self-serving from best in class software
  • Improved speed to market
  • Real-time governance and reporting
  • Ongoing best practice improvements and innovation
  • Enablement of digital-first strategy
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Insight: Right to audit and benchmark clause in your print management contract

After spending many hours negotiating and finalising the contract with your print provider, you probably included the all-important clause that allows you to audit/benchmark. Have you ever used it to help deliver your organisational objectives? These exercises are a valuable way to identify quick wins and opportunities in the following areas:- Cost saving targets and [...]

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