A UK leading financial services organisation needed external expertise to help them manage the decline in the print spend.
Challenge:
After many years of turbulent relationships with different print management organisations, our client wanted to explore whether in-housing was an option. With a rapid conversion to digital planned, a reduced need for print made the outsource solution commercially redundant.
Solution:
Harler worked with stakeholders and potential suppliers to define how a technology-led, self-serve model would operate. As one of the first such deployments in the UK, a careful transition from the print management process was needed. This enabled the mirroring of existing client-side processes while removing the need for a go-between the stakeholders and the printers and postage providers.
Result:
- Like for like savings on print
- Marketers and operations teams confidently self-serving from best in class software
- Improved speed to market
- Real-time governance and reporting
- Ongoing best practice improvements and innovation
- Enablement of digital-first strategy