Commercial improvements delivered at pace

Harler helped one the UK’s most successful Content Providers secure quick commercial improvements.

Challenge:

As a leading provider of content for the Automotive industry, our client wanted to review their production and distribution process to ensure the price point was optimised.

Solution:

Over a six week period, Harler defined the specifications, baselined the historical spend, carried out a full market review and defined the new pricing and commercial arrangements with the incumbent and introduced a second provider to provide a more robust supply chain.

Result:

  • An average of 18% savings across print and distribution
  • Fit-for-purpose contractual arrangement to deliver flexibility
  • Total price transparency and auditability
  • A new benchmarking methodology to measure improvements
Insight: What is happening to the Marketing Services Industry?

Irreversible and unprecedented damage is being done to the marketing supply chain. Brands are reducing or changing their requirement. A small number of providers have seen growth, but the majority are frantically trying to adjust their business models to allow for as much as 70% downturn in customer spend. This is especially true for the [...]