Last week we saw Lush follow JD Wetherspoon in shutting down their social media channels, all against a backdrop of data issues with Facebook and domination by Google. Add to this the over-reaction to GDPR last year, and the impact that’s had on email, we’re sure many organisations will follow.
Transversely, our research shows that traditional marketing channels such as direct mail, point-of-display and outdoor are increasing, finally killing the ‘print is dead’ story. The resurgence in newspapers, books, magazines and analogue music further supports the view that print is alive-and-kicking. It just looks different these days as it is more focussed, yet more powerful.
Consultancy in the print space is busier than ever before, with subject matter experts being called in to help organisations re-integrate print across the business. Banks, insurers, retailers, charities and building societies are continuously improving the way they manage their print and postage categories, which continue to represent a large part of their indirect spend and will continue to do so long into the 2020s. Of course, print spend dovetails into digital strategies but instead of fighting against each other, they’re co-existing quite happily.
Whilst the print industry continues to go from strength-to-strength, it equally needs to be managed very carefully and that’s why we are here. Harler is the consulting authority in the print and packaging industry and our network enables customers to control their requirements through access to our operational, commercial, procurement and transformational skills. Our knowledge of operating models, ways of working, productivity, industry specifications, technology and process are deployed to help customers optimise service, quality, cost and social responsibility. You get our expertise across print, packaging, creative services, digital, document management, office print, postage and promotional products.
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