Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

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Case study: Managing the decline of print

A UK leading financial services organisation needed external expertise to help them manage the decline in the print spend. Challenge: After many years of turbulent relationships with different print management organisations, our client wanted to explore whether in-housing was an option. With a rapid conversion to digital planned, a reduced need for print made the [...]