Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

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Case study: Moving to an in-house solution

Our customer is one of the leading integrated financial services providers worldwide. Challenge: This client engaged the Harler team to review their incumbent print management relationship to identify alternative operating models for the future. The supplier's service delivery had not progressed in recent years and improved innovation or improvement was not forthcoming. Solution: Over a [...]