Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

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Case study: Getting control on critical deliveries

Harler was appointed to assess and recommend changes to internal and external courier services. Challenge: For many years, a number of critical services had evolved to handle the movement of sensitive and valuable materials around this financial services institution. While most stakeholders and suppliers were working well, there were some areas of continued failure and [...]