Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

Back

Case study: Outsourcing to manage complexity

Deciding whether an in-house or outsource arrangement was right for this client, was undecided until they appointed us to answer this difficult question. Challenge: Our client, a leader in B2B insurance, was looking for help in managing its complex arrangements for documents, paper, digital and marketing services. Solution: By mapping the end to end processes [...]