This industry is constantly evolving and changing, and we understand how it reacts to every major economic, social, environmental, technological and political event.
The print industry has been around for over 600 years and has reacted to many potentially destructive episodes over its history to remain relevant. The industry has always been sensitive to economic downturns and is quick to suffer in these times as demand reduces quickly. However when the economy rebounds, print spend and demand have tended to recover.
The biggest ever impact has been digital causing an unprecedented fall of over 20% over the last fifteen or so years, and has been accelerating in the last two years. The environmental movement of 2019 was beginning to be felt as the general public started to shift away from consumption, which directly reduced the need for print and packaging. COVID-19 can only mean a further sustained downshift: organisations are seeing that digital communication is instant and more effective; the associated economic downturn will destroy many print businesses and; carbon-intensive industries such as print may not be as welcome in the post-COVID world.