Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

Case study: Office supplies

Harler was appointed to cut costs in this category that is often overlooked. Challenge Office supplies hadn’t been addressed for some time from a procurement perspective, and there was a lack of control across multiple suppliers. The same items were being ordered from different suppliers, and unplanned delivery costs were mounting up. Solution We didn’t [...]