Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

Case study: Insight through analytics

An established bank needed to understand more about where their customer communication hotspots were. Challenge: With operations across many offices, this bank was looking for ways to improve the overall customer experience. Because paper and digital documents were regularly pushed between different buildings and teams, this resulted in a slow-down of response times. Solution: In [...]