Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

Case study: Commercial improvements delivered at pace

Harler helped one the UK's most successful Content Providers secure quick commercial improvements. Challenge: As a leading provider of content for the Automotive industry, our client wanted to review their production and distribution process to ensure the price point was optimised. Solution: Over a six week period, Harler defined the specifications, baselined the historical spend, [...]