Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

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Case study: Office supplies

Harler was appointed to cut costs in this category that is often overlooked. Challenge Office supplies hadn’t been addressed for some time from a procurement perspective, and there was a lack of control across multiple suppliers. The same items were being ordered from different suppliers, and unplanned delivery costs were mounting up. Solution We didn’t [...]