Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

Case study: When subject matter expertise is needed

As the UK’s leading pure-play procurement consultancy, our client deploys a range of subject matter expert to its customers, across multiple categories and industries. Challenge: The print, packaging, document management and postage categories are quite technical and require deep expertise to deliver the right results.  Harler provided this expertise during numerous projects. Solution: Harler provides [...]