Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

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Case study: Increased transparency and risk reduction

As one of the UK’s leading business services providers in lending, investments and insurance market, our client’s rapid growth created risk within the supply chain and document management process. Challenge: Harler was engaged to improve an assortment of processes had naturally evolved requiring clarity on what good looks like. Solution: Harler undertook a six-month project [...]