Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

Case study: Cutting through complexity

Harler was appointed to help our client cut through the complexity of contracting with a print management business. Challenge: Our client is one of the world’s longest standing general insurers, who had completed a tender process to appoint one provider to manage all their inbound and outbound customers communication processes. They required subject matter expertise [...]