Media Buying

Auditing, performance assessment, benchmarking.

Media buying is frequently the highest area of marketing expenditure and its fast-moving nature requires constant attention to ensure value for money. We help you build the right agency/client relationships, and establish benchmarking processes including media performance measurement, ROI and KPIs. Our unbiased advice provides transparency and avoids the inherent conflicts of interest that exist in this arena.

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Case study: Cutting through complexity

Harler was appointed to help our client cut through the complexity of contracting with a print management business. Challenge: Our client is one of the world’s longest standing general insurers, who had completed a tender process to appoint one provider to manage all their inbound and outbound customers communication processes. They required subject matter expertise [...]