Postage

Postal management, direct mail, hybrid mail, transactional, office based post

Postage is often one of the highest spends for customer communications and marketing, but is one of the hardest to get traction in improving rates so is often overlooked. We help you to find opportunities to save money and improve performance through audits, optimisation, VAT management, benchmarking and negotiation. By aligning your postal strategy to your production spend you will ensure you are maximising the ROI on this effective channel.

Case study: Insight through analytics

An established bank needed to understand more about where their customer communication hotspots were. Challenge: With operations across many offices, this bank was looking for ways to improve the overall customer experience. Because paper and digital documents were regularly pushed between different buildings and teams, this resulted in a slow-down of response times. Solution: In [...]